That’s convenient since Carter plays such a huge role in all of LeBron James’ business. In addition to actually owning a home there, his closest business partner was already there.Ī post shared by Maverick Carter Carter moved to LA in 2015 and he still lives there now. It seems that LeBron James may have been planning a move to Los Angeles for some time. The spectacle that was made when LeBron teamed up with Dwyane Wade and Chris Bosh on the Miami Heat was over-the-top and a slap in the face to Cleveland Cavs fans. In some people’s eyes, The Decision is the blemish on LeBron James’ legacy that he can never overcome. Probably the biggest disaster, whether avoidable or not, was The Decision - when LeBron James announced that he was leaving Cleveland for Miami. Not every business idea promoted by Maverick Carter has been successful despite his blazing success. Instead, he decided to work on the business side of basketball, making sure that LeBron James’ career was the biggest success. While Maverick’s basketball prowess certainly set him up on his path to success, it was his admission himself that he wouldn’t make a career of actually playing the game. ![]() He is also a partner in James’ sports agency LRMR. In 2006, Maverick Carter became one of LeBron James’ business managers. It turns out that the brand was Nike, where Carter worked in the marketing department until 2004, when he left to go work full time alongside LeBron. ![]() As he’s explained, Carter and James decided that he would work for whichever shoe brand signed LeBron so he could help promote the brand from the inside. Soon after, he transferred home and attended the University of Akron.Ĭarter ended up dropping out of college to take a position as an intern with Nike. While LeBron entered the NBA upon graduation, Maverick headed to Western Michigan. A post shared by Maverick Carter basketball player himself, Maverick met LeBron in high school when they both played for St.
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